Will we survive the housing crisis?

Now I know it is definitely not my imagination!

In my job as a Marketing Consultant to the Construction Industry I meet architects, quantity surveyors, developers and potential clients almost every day by phone and personal contact. Every conversation I have involves a discussion on how individual businesses which depend on the viability of strong housing market, are going to survive.

It is true that the construction industry is facing tough issues right now. Over a million Americans have lost their homes in the last few months and worries about the two biggest mortgage lenders, Freddie Mac and Fannie Mae have triggered government action at the highest level. The US House of Representatives have passed a rescue bill for the housing market which will give tax breaks and other financial helps to struggling home owners.

In the UK, Prime Minister Gordon Brown continues his rhetoric extolling the virtues of prudent money management and his assurances of support for the housing market.

So what do we do?

We hold our nerve - that's what we do! And we see the bigger picture. For contractors and architects who have seen their order books diminish over the last few months, there are ways to recover lost ground and grow business even in a time of recession.

On 5th September 2008 I launch my next two eBooks "Marketing For Construction" and "Architects Do Marketing". Having enabled businesses to grow in the construction industry for many years, I have learnt a few tips and tricks that make it happen.

In fact, we could well be facing one of the biggest opportunities for growth and prosperity in the industry for many years - you just have to see the wood for the trees!

Steve Flashman

http://www.marketingforconstruction.com
http://www.architectsdomarketing.com